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A...

Ad Percent
The percentage of a title's content that is advertising

Adult AIR
The number of adults (over the age of 15) in the location who read this title, based on JICREG research (actual or modeled data). This is also referred to as Total Adult AIR

% Adult AIR in selection
The number of adults in your User List that read the title as a percentage of all readers of the title. This is calculated by dividing the Selection Adult AIR by the Total Adult AIR. This allows you to work out the wastage - the higher the figure, the less wastage

AIR
Adult Average Issue Readership

AIR %
The percentage of adults in this area who read the newspaper title

Area Adults AIR
The number of adults i your User List that read this title. This is calculated by dividing the Area Adult AIR by All Adults. This shows the coverage of the title in your User List. This is also referred to as Selection Adult AIR covered (%)

Area Circ
The number of copies bought within your user list

Area RPC
The number of readers per copy in your User List

C...

Circ
Circulation of newspaper title in this area. I.e. number of copies sold / distributed

F...

Frequency
A newspaper may be a Weekly, Sunday, Morning, Evening, Annual or Fortnightly publication

H...

HH
Number of households in location

I...

ILR
Independent Local Radio

ISBA
Incorporated Society of British Advertisers

ITV
Independent Television

M...

Modeled / Actual data
JICREG readership data is generated by applying readers per copy (RPC) figures to circulation breakdowns at postcode sector level. The RPC figures are generated either from market research, undertaken to strict JICREG guidelines, actual data, or by using JICREG models, modeled data. These models have been developed following detailed analysis of all available research and are regularly updated to ensure that they continue to reflect current research findings. NEarly 50% of JICREG title have RPC figures based on actual research

N...

Newspaper Type
Either Free, Paid-for or Combined (free in some sectors, paid for in others)

P...

Pop
Population of the location (adults aged 15 plus)

R...

RPC
Readers Per Copy. The average number of people who read each sold / distributed copy of the title. BAsed on actual or modeled data

S...

Selection Adult AIR
The number of adults in your User List that read this title. This is also refered to as Area Adults AIR

Selection Adult AIR covered (%)
The percentage of adults in your User List that read this title. This is calculated by dividing the Selection Adult AIR by All Adults. This shows the coverage of the title in your User List. This is also refered to as Area AIR %

T...

Time Spent Reading
The average time (in minutes) the consumer will spend reading this newspaper title

Total Adults AIR
Adult Average ISsue Readership. The number of adults (over the age of 15) in the location who read this title, based on JICREG research (actual or modeled data). This is also refered to as Adult AIR

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